Monks + Tensor Auto

Hello, World

A campaign just like the car:
made with AI at its core.

it's not everyday you have the chance to introduce a first-of-its-kind to the world. Like a new brand that was launching the world’s first personal Level 4 autonomous vehicle in history. So we developed a manifesto film that revisits humanity’s greatest shifts and announces the next one: a car that is not only a vehicle, but a revolution in mobility. All crafted with AI.

A car demo ride video inspired on Knight Rider

Instead of making another simple demo ride, we took inspiration from Knight Rider to position Tensor as more than a machine, but as a robot on wheels, with its own voice, perspective, and intelligence. The production challenge: Tensor couldn’t yet take to the streets. So we used a high-res 3D screen with AI-generated backgrounds, bringing Tensor to streets even before he could.