Publicis + Bradesco

Everybody To Lollapalooza

A bank was the most searched brand during Lollapallooza

Bradesco Bank was a key sponsor of Lollapalooza Brazil in 2019, facing the challenge of standing out at a youth-driven festival as a traditional bank. So we completely reinvented the brand, from its visual identity and tone of voice to the logo itself, all to make it blend seamlessly into the crowd. And surrounded by trendy brands like Budweiser and Adidas, Bradesco still rose to the top as the most searched brand on Google during the event.

More than 4,000 assets.
Even before the AI tools rise.

Print ads. Pre-roll. Paid social. With a truly full-funnel campaign, we created a war room structure inside Publicis to create, test, adapt, adjust and test again thousands of assets according to geolocation, phase of the campaign, marketing goals, time-sensitive opportunities and cultural nuances. Bellow you'll be able to find some examples.

We turned a subway station into part of the festival.

With special lighting simulating the festival stage and murals with creative headlines, we turned every part of the subway station right next to Lollapalooza into an Instagrammable spot. We even installed a mirror in front of the escalator that made people look like they were being dropped from a UFO.