Publicis ╳ Bradesco Bank
Redefining the Intolerance
We asked kids to define words like racism and xenophobia.
In 2018, Children's Day coincided with one of the most controversial elections in Brazilian history, which was far from an ideal match. So we aimed to demonstrate that intolerance is not innate with a social experiment, and asked children to define problems they had no knowledge of yet. The results? Cute definitions and not a single idea of the real meanings.
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